Soho - Leo Maldore

Leo is a musician and an expert on all things Levis. I could quite easily spend an afternoon chatting with him about cuts of jeans and Ivy League style. Check out the LVC store on Newburgh Street, London. And yes, that is Bing Crosby wearing a denim tuxedo in the background.

Leo's outfit 

Glasses - 'Lemtosh' by Moscot

Piercings - "My ears are pierced nine times. I got them done when I was twelve. My Mum was a punk!"

Shirt - LVC current season. Based upon a souvenir shirt for the Goldengate International Exhibition 1939.

Jacket and trousers - Levis BIG E trucker jacket and 519s (original cut) both in Bedford fabric. "It's the classic Ivy League look. The trousers come really short because in the 60s it was all about showing off the shoes".

Socks - Plain white from Uniqlo.

Shoes - Sperry Topsiders, original model of 1935. "Obviously not an original pair even though they look absolutely battered!"