The reason the packets are so small is people used to smoke without filters. The filter was invented and patented in 1925 by Boris Aivaz but wasn't mass produced until 1927.
Filtered or "tipped" cigarettes were seen as something of a novelty until the late 1950s when doctors began to warn of the dangers of tabacco. Today almost all cigarettes are filtered.
As a boy I used to collect cigarette cards. Gary Cooper would have been quite sought after I reckon.
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